MIRA Money crosses Rs 250 crore in AUM just before the end of the financial year 2025

MIRA Money, a technology-first investment management startup, said it has crossed Rs 250 crore in assets under management (AUM) as of March 2025, marking a key milestone in its growth trajectory.

The firm noted that the milestone was reached through organic growth, marking what it described as a strong indicator of growing demand for goal-based, curated portfolios among Indian retail investors.

What does MIRA Money do?

Founded in 2022, MIRA, an acronym for "Money Invested in Right Assets," offers pre-built investment portfolios using mutual funds, alternative investment funds (AIFs), portfolio management services (PMS), and international products. These portfolios are designed to serve different investment timelines—short, medium, and long—using a proprietary framework known as RAPID.

This framework uses a data-driven approach to select and manage the right funds, resulting in an unbiased, cost-efficient investing model that has historically outperformed traditional investment funds over the long term, the release notes.

Leadership comments

MIRA Money was founded by Anand K Rathi (Co-Founder & Chief Business Officer), Naveen Shetty (Co-Founder & Chief Investment Officer) and Girish Ippadi (Co-Founder & CEO).

"This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started," said Anand K. Rathi.

The firm now aims to scale its AUM to Rs 600 crore by the end of 2025 and expand its user base significantly. It is focused on providing a low-friction, high-trust digital investing experience for users seeking goal-oriented financial planning.