Mobility startup Dandera Ventures to onboard Bollywood actor Sonu Sood as its brand ambassador

Sustainable mobility startup Dandera Ventures has onboarded Bollywood actor, model, philanthropist, and humanitarian Sonu Sood as its brand ambassador for its forthcoming lineup of commercial Electric Vehicles (EVs).

Recently, Dandera announced that it will be launching its first commercial EV in September.

Through this association, Sonu Sood will support Dandera in championing the cause and adoption of environmentally sustainable mobility, and also communicate the brand’s values and EV’s features and benefits to Dandera’s customers and other stakeholders, the startup said.

“Sonu and Dandera as a brand both believe in doing good for the people around us, and in protecting our planet for the future generations," said Kshitij Bajaj, Cofounder & CEO of Dandera Ventures. "All of us at Dandera have long admired his untiring humanitarian efforts and we are confident that like Sonu, Dandera as a brand will soon become synonymous with qualities like conviction and reliability.”

Dandera said the EV will target last-mile delivery companies and independent delivery operators.

Speaking on the association, Sonu Sood, said, “Dandera as a young startup has impressed me with their clear vision to protect our environment through its innovations in sustainable mobility, backed by their solid product roadmap, strategy and execution capabilities. I am glad to endorse their vision and firmly believe that together, we can make a meaningful difference to protecting our planet while simultaneously putting smiles on the faces of Dandera’s customers”.

Kanav Manchanda, Cofounder & COO of Dandera Ventures said, “We believe that Sonu’s support will go a long way in establishing Dandera as the commercial EV manufacturer of choice for millions of owners and drivers in the near future. We are equally excited to align our business and growth strategy with Prime Minister Narendra Modi’s vision for ‘Make in India, for the world’.”

Founded by industry professionals Kanav Manchanda, Kshitij Bajaj, and Sarth Jain, Unlike several other EV manufacturers that source batteries or drivetrain components from abroad, Dandera claims it has designed and developed the underlying battery system and drivetrain technology completely in-house.

The company employs more than 50 people in its R&D division located in Pune, it said.

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