Mukesh Ambani's Jio Finance Limited forays into digital loan against securities

Jio Finance Limited, the non-banking financial company arm of Jio Financial Services Limited, has introduced a fully digital Loan Against Securities product that allows customers to borrow money by leveraging their investments in shares and mutual funds.

The new service promises a simple process of just 10 minutes for loan approval, with amounts of up to Rs 1 crore. Interest rates start at 9.99% and are tailored to each customer's risk profile.

Launch of digital loans against securities

The Loan Against Securities (LAS) service from Jio Finance Limited gives users easy access to short-term funds without having to sell their securities.

By offering both Loan Against Shares and Loan Against Mutual Funds, the company aims to help customers meet their financial needs while keeping their long-term investment goals on track. Loans are available for up to three years, with no foreclosure charges.

Customers can avail themselves of this new product through the JioFinance app, where the entire process—from applying for the loan to disbursal—happens digitally.

According to Managing Director and CEO Kusal Roy, the launch is part of the company's broader plan to transform the way people use and interact with financial services in India. He said the firm wants to make financial solutions more accessible and customer-centric through its digital-first approach.

Part of a wider financial ecosystem

Jio Financial Services Limited, originally formed under Reliance Industries Limited, is registered with the Reserve Bank of India as a Core Investment Company.

Besides Jio Finance Limited, it includes entities like Jio Insurance Broking Limited, Jio Payment Solutions Limited, Jio Leasing Services Limited, Jio Finance Platform and Service Limited, and Jio Payments Bank Limited.

Its recent joint venture with BlackRock aims to offer asset management, wealth management, and broking services to a growing base of Indian customers.

Through the JioFinance app, JFSL provides an array of digital financial services. Customers can transfer money, make UPI payments, open savings accounts, purchase digital gold, explore insurance solutions, and track their investments in one place.