Myntra collaborates with Masaba Gupta as brand ambassador for Myntra Home

Myntra has announced its collaboration with Masaba Gupta, the acclaimed fashion designer, beauty entrepreneur, and actor, as the brand ambassador for Myntra Home.

Known for her distinctive aesthetics and design sensibilities, Masaba will bring her creative vision to the platform.

She will curate an inspiration-driven home selection that caters to trend-first customers who seek to reflect their personalities in their homes.

What is the 'Curated by Masaba' Campaign?

As part of this collaboration, Masaba will feature in the 'Curated by Masaba' campaign, which highlights Myntra's premium home selection.

This campaign emphasizes Myntra's dedication to providing top-notch design aesthetics. The ad film stars Masaba Gupta and content creator Kusha Kapila, showcasing curated home and living looks.

The film, set at a lively party, humorously reveals the truth about the source of the elegant home decor admired by guests—Myntra's home selection.

What does Myntra Home offer?

Myntra Home's portfolio includes a wide range of products such as home furnishing, art and decor pieces, lamps and lighting, kitchen and dining, bath, bed linen, and appliances.

These products are from renowned brands like M&S Homes, H&M Homes, India Circus, My Trident, Urban Space, Elementary, D’Decor, and Nestasia.

With over four lakh styles from more than 1500 domestic and global brands, Myntra ensures a rich and diverse selection.

Aimed at enhancing shopping experience

This collaboration aims to enhance the shopping experience for customers by offering a curated collection that focuses on design and aesthetics.

Myntra's streamlined interface simplifies the discovery of home products, making it easier for consumers to find inspiration and transform their homes into chic havens of comfort.

The 'Cozy Bedroom' and 'Lovely Living Room' selections, for example, feature themed decor inspirations like ceramic diffusers, minimalist lamps, tropical cushions, and textured ottomans.

Leadership comments

Masaba Gupta expressed her excitement about the collaboration, stating, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra's Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”

Sunder Balasubramanian, CMO of Myntra, shared, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one's lifestyle and hence the category expansion fits well into Myntra's commitment of democratising fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers.”

Ira Gupta, Chief Creative Officer of Toaster India, added, "We felt that the ‘Home Decor' category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is 'curated home decor products & themes so good, you’ll be tempted to lie about it' - both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home."