Nazara-backed gaming startup STAN partners with FanCraze

Nazara Technologies-backed gaming startup STAN has formed a partnership with FanCraze, the creator of ICC Crictos SuperTeam.

The collaboration will bring FanCraze’s licensed digital collectibles from the International Cricket Council (ICC) into STAN’s interactive, community-driven platform.

A new era of cricket engagement

By combining FanCraze’s licensed ICC products with STAN’s interactive features, the partnership introduces a new era of digital engagement for cricket enthusiasts.

Users will now have access to immersive experiences such as live audio rooms, influencer-led communities, quests, VIP events, and more. These activities will foster a deeper connection between fans, players, and the sport itself, allowing them to engage in digital ownership, collection, and gamified experiences like never before.

Leadership comments

STAN founder and CEO Parth Chadha said cricket and gaming go far beyond mere entertainment in India, describing them as “a way of life.”

He explained that STAN has built India’s largest online gaming community and that partnering with FanCraze will help users “play, compete, and celebrate cricket like never before.”

“We’re excited to team up with STAN to bring a fresh and innovative product to our users. By combining digital ownership and social gamification mechanics, we’re taking fandom to the next level. This partnership represents a major step toward creating a more interactive and immersive space for fans,” explained Anshum Bhambri, Founder & CEO, FanCraze.

STAN claims to have attracted more than 20 million downloads and nurtures a creator network of over 1 million members. Gamers flock to the platform for live discussions, competitive clubs, and connections with top creators, while STAN provides recognition, rewards, and a lively community.