Nazara Tech-owned Datawrkz acquires majority stake in UK growth marketing agency Space & Time

Datawrkz, a subsidiary of India-based Mumbai-based Nazara Technologies, has acquired a 100% stake in Space & Time, a UK-based growth marketing agency.

The acquisition was completed for approximately GBP 4.8 million (around Rs 52.3 crore), paid in a mix of cash and stock.

The move marks a strategic expansion for Datawrkz as it seeks to grow its presence in Europe and North America.

Delivering impactful digital advertising solutions

The collaboration brings together Space & Time's expertise in growth marketing, media, and technology with Datawrkz’s strengths in programmatic advertising technology and optimization.

The partnership will enable both companies to deliver more impactful digital advertising solutions and drive further expansion, especially in the European and UK markets.

Additionally, Space & Time will gain access to Datawrkz’s cutting-edge technology and products, enhancing their ability to deliver effective campaigns and capitalize on growth opportunities in Europe and North America.

What does Datawrkz do?

Founded in 2013, Datawrkz is a global advertising technology firm focused on accelerating user and revenue growth through highly optimised digital advertising, from strategy to execution.

With offices in the US, India and Singapore, Datawrkz offers professionally managed as well as self-serve digital advertising solutions, in addition to specialist ad inventory and revenue optimization solutions for publishers.

Nazara Technologies acquired a 33% stake in Datawrkz in 2022. Senthil Govindan, CEO and founder of Datawrkz, will join the Space & Time board.

Leadership comments

He noted, “We are embarking on an inorganic strategy to complement our strong independent growth, and Space & Time is an ideal partner. The cultural alignment and shared focus on delivering value for clients make this acquisition a perfect fit. We anticipate this collaboration will significantly boost growth for both companies, with Space & Time driving our expansion in Europe.”

“The company was founded with very clear principles focussed around client success. I’m incredibly proud to say these are more intrinsic and fundamental to our values than ever. The challenge was to find an investor that shares this passion for client-centricity and that’s exactly what we’ve found in Datawrkz. As two fast-growing and specialist businesses, the potential between us made this the perfect match and the investment in key areas such as data and technology that this deal brings will help futureproof our clients’ business as we continue to grow," said Chris Jones, CEO of Space & Time.

Space & Time, established in 2000, has offices across London, Manchester, Edinburgh, Surrey, and Bournemouth.

The agency serves a diverse client base, including prominent brands like Taylor Wimpey Plc, Caffe Nero, and Save The Children.