New-age Call Management CRM Runo raises $500K in funding led by Unicorn India Ventures

Secunderabad-based CRM Runo, a startup that provides call management CRM solutions, has raised $500,000 in a pre-Seed funding round led by Unicorn India Ventures.

Founded in 2018 by Rajsekhar Pattnaik and P.V. Vamsi, Runo delivers the functionalities of a full-function Customer Relationship Management suite, all built into a mobile app, with products ranging from Call Management, sales CRM, collection CRM to POS CRM.

According to the startup, the features can be customized as per the industry sector and the specific services offered by each business. From Business calls to emails to meetings; every interaction and every prospect can be tracked till closure along with real-time management reporting, it said.

Runo says the raised funds will be used for the product roadmap and expanding presence to the Middle East, SEA, and the US market in a phased manner.

“What differentiates us from others is our easy-to-use user interface, ease of work from home, and track team’s performance virtually. We believe our services are at par with the businesses which are affordable yet powerful," Rajsekhar Pattnaik, Founder & CEO, Runo said.

He further explains that the CRM app is loaded with features ideal for Telesales, Tele calling, and Call centers. "We have witnessed a huge acceptance from businesses across sectors and believe that India is a high potential market for us," he adds.

Currently, the company is serving more than 300 paid clients, predominantly SMEs with major sectors that include Automobiles, Edutech, Health-tech, Real estate, and financial services. Runo believes it is revolutionizing the calling, field, and sales process by shifting the desktop culture to efficient deskless culture.

In the last 12 months, Runo has recorded a monthly run rate of Rs 25 lakhs and is expected to hit $2 million in Annual recurring revenue (ARR) by April 2022, it adds.

According to Fortune Business Insights, The global customer relationship management (CRM) market was projected to grow from $58.04 billion in 2021 to US$128.97 billion in 2028 at a CAGR of 12.1% during the 2021-2028 period.

Speaking on the investment, Anil Joshi, Managing Partner, Unicorn India Ventures, said: “We decided to invest in Runo due to the considered solutions and services it provides to the businesses. The CRM app is easy to use and the built-in tech makes it easier for team managers to track progress along the way. This can potentially disrupt the telecalling market. The business model doesn’t need huge marketing spends and their growth curve shows immense potential.”

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