New Zealand's Slumberzone enters India, plans to set up first manufacturing plant in Hyderabad

Slumberzone, a New Zealand-based mattress manufacturer, has announced its entry into India's rapidly growing $2.5 billion mattress market. The company plans to establish its first manufacturing unit in Hyderabad with an initial investment of Rs 100 crore.

As part of the expansion, it aims to deliver premium sleep solutions and leverage India's manufacturing capabilities to serve both domestic and international markets.

Slumberzone's market presence

Founded in 2005 by Ranjay Sikka, Slumberzone is the third largest player in the mattress and sleep accessories ecosystem in New Zealand, with annual sales exceeding Rs 200 crore.

The Auckland-based retailer and manufacturer's expansion into the Indian market is to cash in on the growing demand amongst consumers for comfortable and functional sleep solutions while dealing with hectic and stressful lifestyles.

Hyderabad unit to become operational by 2026

Slumberzone plans to make the Hyderabad unit operational by March 2026 with a production capacity of 1000 units per day. The company is looking to hire around 200-250 skilled and unskilled workers locally.

The announcement was made during a special ceremony in New Delhi, highlighting New Zealand's expanding commercial partnerships in India.

Leadership comments

“We are bringing an international product experience to Indian consumers, which will redefine the sleep market in India and create an international presence for the Slumberzone brand,” said Slumberzone India’s Founder and Director, Ranjay Sikka. 

Present on the occasion was New Zealand's Prime Minister Christopher Luxon, who said, "It is great to see ambitious New Zealand manufacturing companies, like Slumberzone, choosing India to scale up their operations. 'Made for India, Made in India' enhances collaboration, broadens our trade relationship, and contributes to the growth of both our economies."

Incorporating technology and sustainable practices

According to the company's statement, the facility will incorporate cutting-edge technology and sustainable practices to produce high-quality mattresses.

The venture aims to meet the growing demand for premium sleep products in India while positioning the facility as a key export hub targeting international markets.

"With Slumberzone, our aim is to challenge China's dominance in the mattress industry by offering superior quality products and strengthening India's position as a global export hub," said Vidhul Sikka, Chief Business Officer and Director of Slumberzone India.

"With a strong focus on technology-driven sleep solutions and sustainability in India, we target $100 million in annual revenue, reinforcing our position as an industry leader worldwide over the next 5 years," Vidhul Sikka added.

Aiming to make India a strategic export hub

Slumberzone aims to establish itself as India's most advanced mattress manufacturer and a strategic export hub. For its distribution strategy, the company will adopt an omnichannel approach.

Over the next three years, it plans to open 20 physical retail stores across India while also offering select specialized products on its eCommerce platform. It also will focus on entering international markets, including North America, Australia, Europe, and the Middle East over the next few years.