Niraamaya Life onboards Ashwani Gandhi as its new Chief Executive Officer

Niraamaya Life has announced the appointment of Ashwani Gandhi as its new Chief Executive Officer.

Gandhi brings over 18 years of experience in the digital space, having previously worked with globally renowned brands such as Pfizer, Paras Pharma (Reckitt Benckiser), Himalaya, and the global startup Believe Pte.

He is an alumnus of the Indian Institute of Management (IIM) Lucknow and holds multiple management degrees from prestigious institutes.

Transforming into a digitally native wellness platform

Ashwani Gandhi will lead Niraamaya Life’s transformation into a digitally native wellness platform. He will oversee three main business verticals: Retreats, Direct-to-Consumer (D2C), and Products.

His strategic focus includes enhancing retreats with personalized wellness programs, expanding the D2C reach through innovative e-commerce strategies, and introducing new wellness products driven by product innovation. 

Central to this initiative is the 'Niraamaya Life' Wellness App, which will offer services such as Yoga, Ayurveda, Sleep Management, and Mindfulness to promote overall health and tranquility.

What did Ashwani Gandhi say about his new role?

Expressing his enthusiasm for the new role, Ashwani Gandhi stated, "I’m thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being."

Niraamaya Life is set to unveil its own line of consumer products. The brand aims to emerge as the preferred choice for wellness enthusiasts globally, presenting an array of offerings to foster holistic well-being.