Nishant Pitti-led EaseMyTrip to join govt-backed ONDC network

Nishant Pitti-led traveltech firm EaseMyTrip has signed a Letter of Intent (LOI) to join the Indian government-backed Open Network for Digital Commerce (ONDC).

The ONDC initiative, which was launched by the Government of India in late 2021, aims to create an open, inclusive, and competitive digital commerce ecosystem.

It lowers entry barriers for small businesses and promotes a level playing field in the e-commerce sector. 

Signing of LOI

EaseMyTrip, in an exchange filing, said the LOI was signed at the 'ONDC Startup Mahotsav,' organized by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC, and Startup India.

The ONDC Startup Mahotsav, held on May 17, 2024, at Vanijya Bhawan, New Delhi, marked a significant milestone in India’s digital commerce journey.

The partnership will enable EaseMyTrip to reach a wider audience, including those who have been digitally excluded.

Over 20 unicorns committed to join ONDC

Over 125 startups and over 20 unicorns, including EaseMyTrip, participated in the event, which leveraged the opportunities presented by ONDC to democratise digital commerce in India.

The ‘ONDC Startup Mahotsav’ brought together around 5,000 startups in hybrid mode and featured insightful panel discussions and a masterclass on enabling startups on ONDC. 

Leadership comments

Rikant Pittie, Co-Founder of EaseMyTrip, said, “EaseMyTrip has always been committed to enhancing the travel experience for our customers through innovation and excellent service. By joining ONDC Network, we are taking a significant step towards supporting the digital transformation of commerce in India. This collaboration aligns with our vision of being a Nation-First company, contributing to the growth and development of India’s digital economy.” 

T. Koshy, MD & CEO, ONDC, said, “ONDC Network was envisioned to revolutionise the digital landscape, especially empowering businesses and entrepreneurs across the country to tap into the vast potential of online commerce. With names like EaseMyTrip joining the Network, it certainly further strengthens our vision of harnessing the power of Open Network to drive inclusive progress and unlock new frontiers of opportunity for all”.