Beauty retailer Nykaa appoints Sukhleen Aneja as SVP and businss head for Kay Beauty

Nykaa, a beauty and fashion retailer, has appointed Sukhleen Aneja as the senior vice president and business head for Kay Beauty, a celebrity beauty brand launched in collaboration with Bollywood actress Katrina Kaif. 

Focus on International Growth

Sukhleen Aneja’s primary responsibility will be to drive the growth of Kay Beauty, both within India and internationally. Kay Beauty has seen significant success since its launch in 2019, with annual sales surpassing Rs 150 crore. 

The brand is available through multiple channels, including Nykaa’s own stores and over 450 other retail outlets across the country.

Aneja’s leadership will focus on expanding this reach further, especially in the international market, with growing demand for Indian beauty products.

Nyveda and Other Responsibilities

In addition to overseeing Kay Beauty, Aneja will also be responsible for Nyveda, Nykaa’s Ayurveda-inspired beauty brand, which has a strong appeal both in India and abroad. Nyveda combines traditional Ayurvedic knowledge with modern beauty practices.

Furthermore, Aneja will provide strategic guidance to some of Nykaa’s newer brands in the wellness and personal care categories, helping them grow and succeed in a highly competitive market.

Extensive industry experience

With over two decades of sales and marketing experience across organisations like Unilever, L’Oreal and Reckitt Benckiser, she was most recently the CEO of Brands at Good Glamm.

Over her career, Sukhleen has demonstrated exceptional skills in scaling brands via creating strategic roadmaps, leading innovation, transforming businesses and creating agile organisations, which set her up for success at Nykaa for Kay Beauty and Nyveda.

Leadership comments

Adwaita Nayar, executive director of Nykaa, CEO of Nykaa Fashion and head of owned brands, said, “We are delighted to welcome Sukhleen Aneja to the Nykaa Family to lead the Kay Beauty and Nyveda businesses. Sukhleen’s extensive experience in building customer-centric brands will be invaluable as we up our ambition on both brands. For Kay Beauty specifically, her strategic vision, along with Katrina’s marketing mind and might, will enable the Rs.150Cr brand to scale to the next level both domestically and internationally".

Sukhleen Aneja, senior vice president and business head for Kay Beauty, added, "I am thrilled to join Nykaa and look forward to driving growth and innovation in Kay Beauty and Nyveda. Beauty continues to be under-penetrated in India, and that’s where the opportunity lies for creating strong and powerful consumer-first brands."