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Ride hailing giant Ola Chairman and Managing Director Bhavish Aggarwal, in a recent podcast with ANI, expressed his views on cultural matters, including his preference for wearing a kurta.
He said that young professionals in the tech sector should embrace kurtas as well. Aggarwal is also the founder of AI unicorn Krutrim.
“We can be more comfortable in our skin in a [kurta], quite literally, right? And our skin is our clothing kind of fashion sense that is too from India. And kurta is a very elegant dress in my view. So, I feel all Indians, especially the younger tech ones, unko kurte me aana chahiye (should come dressed in kurta),” Aggarwal said.
It's time to make the kurta cool again. Jab dil se Indian, toh poshak kyun western?
— Gabbar (@GabbbarSingh) July 8, 2024
I hope like me, more young minds embrace the Indian attire and the importance of owning our own data. @bhash
Tech-Colonialism nahi chalega#makekurtacoolagain https://t.co/6XLWP56FuV pic.twitter.com/gUWR46tSqo
Netizens reaction
The video was shared by an X user named "GabbarSingh" on the evening of July 8 and has since garnered over 148,000 views. Many took to the comment section to share their thoughts on Aggarwal's opinion.
"I’ve seen @dvcoolster wear a kurta anywhere & everywhere, and he wears it with absolute grace!", a user wrote.
Talk Indian Kurta in English. These all are timepass for the forthcoming IPO for OLA. I would always say good business dont need a PR the numbers speaks for itself.
— Discount Adda (@Opinions1789) July 8, 2024
Ola scooters are revolutionary but the customer feedback is not that great @bhash
"If hoodie can be cool, so can Kurta! Enough of only journalists and politicians wearing one. #MakeKurtaCoolAgain", another wrote.
Kurta: because our hearts beat in desi rhythm! 🇮🇳✨
— NIKHIL MISHRA (@D3vilsCall) July 8, 2024
All Indian entrepreneurs.. Together Let’s start kurta movement.
— Vishal Sharma (@vishalsharma_ai) July 9, 2024