Ola Electric launches ‘Network Partner Program’, onboards over 600 partners

Bhavish Aggarwal-led EV giant Ola Electric has launched its ‘Network Partner Program,’ aimed at accelerating the EV revolution in tier-2 and tier-3 cities, as well as underserved urban pockets where EV penetration remains low.

The company has already onboarded 625 partners to expand its sales presence across India and plans to add 1,000 more before this year’s festive season.

Additionally, it aims to onboard 10,000 partners across sales and service by the end of 2025.

Expanding sales and service touchpoints

The ‘Network Partner Program’ is designed to give Ola a competitive edge. The company said that the program requires minimal investment from partners and offers faster scalability compared to traditional dealership models in the automotive industry. 

Currently, Ola Electric operates nearly 800 company-owned stores, and with the addition of its ‘Network Partner Program,’ it aims to increase its sales and service touchpoints to approximately 1,800 before the festive season begins.

Leadership comments

Announcing the expansion, Bhavish Aggarwal, Chairman and MD, Ola Electric, said, “Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast. While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets."

"We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country," Aggarwal added.

Ola Electric said it will continue to onboard partners to drive EV adoption and provide seamless sales and after-sales experiences across the country. The company would pay a fee for each successful sale through these network partners. 

It will also leverage the program for sales and service of its upcoming Roadster portfolio, deepening EV penetration in the motorcycle segment across India.

Ola Electric's offerings

Ola Electric offers an expansive S1 portfolio with six offerings across attractive price points catering to customers with different range requirements.

While the premium offerings S1 Pro and S1 Air are priced at Rs 1,34,999 and Rs 1,07,499, respectively, the mass market offerings include S1 X+ priced at Rs 89,999 and S1 X portfolio (2 kWh, 3 kWh, and 4 kWh) priced at Rs 74,999, Rs 87,999, and Rs 101,999, respectively.

The company recently announced the launch of its Roadster motorcycle series, comprising Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and Roadster Pro (8 kWh, 16 kWh).

The motorcycles offer many segment-first technology and performance features, with their prices starting from Rs 74,999, Rs 1,04,999, and Rs  1,99,999, respectively.