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Omnivio Team
Omnichannel enablement startup Omnivio has raised $1.02 million (Rs 8.4 crore) in a seed funding round led by Caret Capital, formerly known as Supply Chain Labs, with participation from Blume Ventures, Eximius VC, SuniconVenture Fund, and Misfits.
Angel investors participation
The round also saw participation from several angel syndicates and individual investors from India, the Middle East, and Southeast Asia.
Other existing investors, including 91 Ventures, Dexter Angels, and Supermorpehus also joined the round, bringing the total funds raised by Omnivio to approximately Rs 12 crore ($1.5 million).
Omnivio redefining the omnichannel experience
Omnivio said it aims to redefine the Omnichannel experience for retailers and omni-brands by addressing one of the most significant challenges in the industry—ensuring seamless customer experiences across multiple channels.
With the Omnivio control tower and orchestration platform, the startup offers post-checkout visibility and business operations control across marketplaces, own checkouts, and physical stores.
How will it utilize the raised capital?
With this new round of funding, Omnivio will focus on the development of its Omni-channel visibility and orchestration product suite.
Additionally, the startup plans to expand its enterprise Go-To-Market (GTM) teams in India and the Middle East.
On the investment in Omnivio, Prajakt Raut, Managing Partner from Caret Capital, said, “While omni-channel is rapidly becoming mainstream, companies find it challenging to transition from a pure offline player to an omni-channel player, or vice-versa, astheir existing supply chains and distribution networks are not designed for the omni-channel world.
He further mentioned that the Omnivio Saas platform provides brands with a control tower for managing synchronization between different stakeholders and delivering gold-standard consumer experiences.
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