Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, recently announced the appointment of Rachita Gupta as its Vice President of Communications.
In her current role, Rachita is entrusted with leading the Communications function with a clear mandate to build the brand of ONDC and drive leads for network expansion.
Who is Rachita Gupta?
A seasoned marketing professional, equipped with an MBA from IMT, Ghaziabad, and an Executive Leadership Certificate from Cornell University, Rachita comes with two decades of multi-industry experience in marketing, digital marketing, brand communications, sales strategy, and strategic alliances across varied sectors.
Rachita's role at Tech Mahindra
In her previous role at Tech Mahindra, Rachita spearheaded global marketing efforts for Emerging Technologies, covering pivotal areas such as Data Analytics, AI, Gen AI, Metaverse, Cybersecurity, and SaaS.
T Koshy, MD & CEO, ONDC, said “We are delighted to have Rachita onboard. Her extensive experience combined with proven strategic acumen makes her an invaluable asset in driving our next growth phase. ONDC is confident that Rachita Gupta’s expertise, innovative approach, and profound understanding of many industries will play a pivotal role towards the Network’s success in future”.
Expressing her enthusiasm for the role, Rachita Gupta, VP — Communications said, “ONDC is a pioneering initiative with immense impact potential and I am excited to be a part of this Network, particularly at a juncture where it is set to transform the entire ecommerce ecosystem. ONDC’s vision to create a no-barrier, open network through innovation, technology, and a customer-centric approach perfectly resonates with my own values. I look forward to collaborating with the talented team to drive excellence at every phase of the Network’s growth and expansion.”
A look at ONDC and its objectives
Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce, Government of India, envisioned to create a facilitative model to revolutionize digital commerce, giving greater thrust to penetration of retail e-commerce in India.
ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable open networks, thereby eliminating the dependency on a single platform.
The aim of introducing ONDC is democratizating and decentralizating the ecommerce inclusivity and access for sellers, especially small and medium enterprises as well as local businesses Increased choices and independency for consumers.