OnMobile partners with Bangladesh telecom operator Robi to launch to launch its casual mobile gaming product

Indian mobile gaming and entertainment company OnMobile Global recently said it has partnered with Robi, the second largest mobile network operator in Bangladesh, to launch its casual mobile gaming product, Challenges Arena.

What is Challenges Arena?

Challenges Arena, the flagship mobile casual gaming product from OnMobile, offers a single destination to play casual challenges with an unparalleled gamified winning experience, bringing the whole gamut of hyper casual games, fantasy sports, and trivia to the users of Robi.

The distinct value proposition of melding skill-based casual gaming, allowing users to engage in battles or tournaments with friends with exciting rewards, will present a significant enhancement to Robi’s service offerings.

Biswajit Nandi, Chief Business Officer of OnMobile Global, said, “We are enthusiastic about our collaboration with Robi, Bangladesh's second-largest operator. Challenges Arena stands as a testament to our dedication to becoming a gaming-first company, with substantial customer traction propelling its success."

"Drawing from over two decades of experience delivering digital services to telecom operators, we remain steadfast in our mission to deliver cutting-edge mobile gaming products to telcos in both Bangladesh and across the globe," Nani said.

Ahmed Armaan Siddiqui, Executive Vice President of VAS & New Business at Robi, said, "We are excited about our collaboration with OnMobile Global as it seamlessly complements our commitment to delivering exceptional customer experiences." 

Robi Telecom has launched Challenges Arena through a new partnership, aiming to engage players of all abilities with a fun and interactive environment.

What does OnMobile do?

OnMobile is focused on building customer-first Mobile Gaming products while offering a wide array of mobile entertainment products such as Videos, Tones, and contests.

The company claims to have a presence in over 50 countries and has over 74.7 million monthly users globally.

A look into Robi's offering?

Robi is Bangladesh's second-largest mobile network operator, with 56.4 million subscribers, representing 30% of the subscriber market share. The company also boasts the industry's highest percentage of data users (76.5%). Robi Axiata Limited is a public limited company.

Axiata Group Berhad of Malaysia holds the controlling stake of 61.82%, Bharti Airtel of India holds 28.18%, and the general public holds the remaining 10% stake.