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Sam Altman's OpenAI unveils Sora: A creative text-to-video AI model | Watch

ISN Team
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OpenAI unveils Sora

Sam Altman-led ChatGPT maker OpenAI has introduced a new AI model named Sora, capable of generating one-minute videos from text prompts.  


What is Sora?


Sora is a text-to-video model that transforms written prompts into high-quality videos, featuring complex scenes with multiple characters, specific motions, and detailed backgrounds. It understands not only the prompt but also how these elements would interact in the real world.

OpenAI says the model, which is currently in the red teaming phase, is being tested for potential risks and is also accessible to visual artists, designers, and filmmakers for feedback.

How does Sora work?

Sora utilizes a diffusion model and transformer architecture similar to GPT models; Sora represents a significant advancement in AI technology. It generates videos by starting with static noise and gradually refining it, capable of creating entire videos at once or extending existing ones. Notably, It has the ability to maintain consistent characters and visual styles across multiple shots. 

Capabilities and limitations 

While Sora's capabilities are impressive, including generating videos from still images or extending videos with missing frames, it has its limitations. The model may struggle with accurately simulating complex physics or understanding specific cause-and-effect scenarios. OpenAI said it is transparent about these challenges and is working on safety measures to mitigate potential misuse. 

Safety measures and ethical considerations 

The AI giant emphasizes the importance of safety, working with experts to test Sora for misinformation, hateful content, and bias. The company plans to implement detection tools and adhere to strict usage policies to prevent abuse.

The company said it will engage with policymakers, educators, and artists worldwide, to explore positive use cases and address concerns about the technology's impact. 

A historic day for AI

The introduction of Sora has been hailed as a historic day for AI, with its potential to revolutionize video creation and its implications for real-world applications. Despite the excitement, voices like popular YouTuber Marques Brownlee highlight the importance of cautious optimism, given the potential for misuse.