Orbo secures Rs 1Cr deal from Vineeta Singh; Aman Gupta, says 'Bhai company bach gayi teri'

In a recent episode of 'Shark Tank India' Season 3, Orbo, a startup leveraging artificial intelligence (AI) and augmented reality (AR) in the cosmetics industry, negotiated a Rs 1 crore investment from Vineeta Singh, CEO of Sugar Cosmetics.

The investment, which was exchanged for a one percent equity stake, underscores the emerging role of technology in reshaping the beauty sector.

The pitch that changed the game

Orbo's founders, Manoj Shinde, Danish Jamil, and Abhit Sinha, presented their company's vision to the 'Shark Tank India' judges, highlighting how their AI and AR technologies could transform the consumer experience in the cosmetics industry.

They showcased solutions like Beauty GPT and Smart Beauty Mirror, aimed at offering personalized beauty consultations and enabling virtual product try-ons.

Focused on personalization and accessibility

Founded in 2019, Orbo has been at the forefront of integrating AI and AR to offer personalized beauty experiences. Their technology suite includes features for skin analysis, virtual makeup trials, and hairstyle and color simulation, designed to make beauty product selection more personalized and accessible from home.

Strategic implications of the investment

The investment from Vineeta Singh represents not just financial backing but also a strategic partnership potentially beneficial for both parties. Singh's interest in Orbo, stemming from prior discussions about incorporating its technology into Sugar Cosmetics' offerings, highlights the potential for AI and AR to enhance online shopping experiences by making them more interactive and personalized.