Pay10 ropes in Virat Kohli, Anushka Sharma as global brand ambassadors; Kohli says, 'I'm proud to support...'

Digital payments and fintech firm Pay10 on Wednesday said it has onboarded Indian cricket star Virat Kohli and actress Anushka Sharma as its global brand ambassadors, ahead of upcoming launch of its UPI-enabled payments app in India.

Advertisment

The couple will appear in brand films, digital campaigns, and activations that highlight Pay10’s focus on secure, seamless, and inclusive payment solutions.

“Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand,” said Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10.

Kohli, among the world’s most celebrated athletes with nearly 400 million followers on social media, said Pay10’s work in digital finance mirrors his own pursuit of excellence.

“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance,” he said.

Sharma, an award-winning actress and entrepreneur, added, “Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”

The Gurugram-based company offers alternative payment methods (APM), including merchant services, remittances, real-time cross-border transactions, and QR-driven payments. Its platform is designed to support India’s UPI system while offering interoperability across markets. With Kohli and Sharma’s combined social media following of more than 500 million, Pay10 said it expects to scale its brand presence across demographics and geographies.