Paytm partners with Perplexity AI to integrate AI-powered search feature

Gurugram-based fintech major Paytm has partnered with AI startup Perplexity AI to integrate advanced, real-time search capabilities into its app, a move aimed at bringing the power of artificial intelligence (AI) to crores of Indian consumers.

The collaboration marks a significant milestone in India’s digital payments landscape by making financial knowledge more accessible and helping users make informed decisions in their daily lives.

Enhancing digital literacy  

Paytm’s new AI-driven feature will allow users to pose financial questions, explore topics in local languages and receive responses backed by trusted sources.

As India’s digital economy continues to grow rapidly, this integration is designed to help people better understand market trends, manage their finances and engage with technology more confidently.

Empowering users with real-time insights  

Perplexity, known as the world’s first answer engine for fast, clear responses with reliable sources, will power Paytm’s in-app search. Users can receive real-time insights on everything from making everyday financial choices to exploring broader market movements.

“AI is transforming the way people access information and make decisions. With Perplexity, we are bringing the power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible,” said Vijay Shekhar Sharma, founder and CEO of Paytm.

Future of AI-driven financial services  

Aravind Srinivas, CEO and co-founder of Perplexity expressed excitement about the collaboration and its potential impact on India’s digital economy.

“We are thrilled to partner with Paytm, a pioneer and innovator in India’s mobile payment revolution. Our AI-powered search technology will help bring real-time, trusted answers to millions, enabling them to make informed decisions effortlessly,” he said.

“This collaboration is a step towards a future where AI enhances everyday interactions and digital experiences for all.”

Recently, CNBC reported that Perplexity AI is close to raising a $50 million venture fund focused on early-stage AI startups.