PayU's LazyPay expands quick commerce partnership with Zomato-owned Blinkit addition

Digital financial services provider PayU recently announced that its credit service, LazyPay, has partnered with the quick-commerce app Blinkit.

The partnership aims to provide Blinkit’s customers with a seamless, quick, and secure checkout experience.

The partnership allows Blinkit’s extensive customer base to benefit from LazyPay’s 1-tap payment system, enhancing its purchasing power and financial flexibility.

Offering free services for merchants

With the integration of LazyPay, Blinkit users will experience a streamlined digital payment process supported by a convenient credit line.

The service is offered at no additional cost to merchants. LazyPay’s payment mode and dashboard will be accessible to Blinkit merchants, enabling them to monitor their business performance efficiently. 

LazyPay is available across all major quick-commerce platforms, including Zepto, Swiggy Instamart, and Big Basket.

Leadership comments

Niket Shrivastava, Head of Merchant Business at LazyPay, said, “Our strategic partnerships with quick-commerce platforms aim to assist customers with their financing needs and enhance spending power. By integrating LazyPay’s advanced payment solutions with Blinkit’s platform, we enable customers to utilize their credit line through a seamless and secure platform."

"This partnership aligns perfectly with our mission to provide swift, reliable, and secure ‘Pay Later’ services, streamlining digital payments. We are confident that our collaboration will unlock new possibilities for both merchants and consumers alike," Shrivastava said.

LazyPay's market presence

PayU entered the consumer credit segment in 2017 with LazyPay, an alternate lending platform that offers credit solutions at the point of sale.

Currently, LazyPay has over 3 million active consumers in India. Earlier this week, Prosus, the Dutch-listed arm of Naspers and a leading investor in PayU reported that PayU posted an 11% rise in India revenue at $444 million in FY24, with its credit business being a key growth driver.

Despite regulatory hurdles, PayU’s consolidated revenue grew 22% to $1.1 billion in FY24, driven by improved operating leverage and effective cost control.

India remains the largest market for digital payments for PayU, with peer-to-merchant digital payments volume expected to grow to over $3 trillion, and digital personal and consumer credit is estimated to reach $130 billion by FY30.