PayU partners with Fynd to boost payment experiences for merchants in India

Digital financial services provider PayU has partnered with Fynd, a Reliance-owned retail technology company, to enhance payment experiences for merchants across the country.

The partnership is aimed at helping merchants adopt digital-first approaches and unlock new revenue opportunities.

The collaboration aligns with both companies' objectives to empower businesses by offering advanced payment solutions and improving the overall transaction experience.

Integration of PayU’s payment gateway

As part of the partnership, Fynd will integrate PayU’s Payment Gateway into its platform. This integration will allow Fynd's network of over 2,300 merchants to securely accept payments through more than 150 online options.

These options include credit and debit cards, UPI, wallets, net banking, and various affordability and EMI plans. The move is expected to streamline payment processes, making them more accessible and convenient for both merchants and customers.

Expansion into international payments

Fynd’s merchants will also benefit from PayU’s international payment suite. This suite is designed to support secure, seamless transactions on a global scale, backed by industry-leading transaction success rates.

The availability of international payment options will allow merchants to expand their customer base beyond India, offering a smoother checkout experience for international customers.

Another key feature of this partnership is the extension of PayU’s advanced Offers Engine platform to Fynd’s merchants.

The platform will enable merchants to create and deliver personalized offers to their customers. By offering tailored deals, merchants can boost transaction volumes and enhance customer acquisition and retention, further improving their business performance.

Leadership comments

Commenting on the partnership, Nikhil Mehta, Senior Vice President of Partnerships & Payments Strategy at PayU, said, “Our strategic collaboration with Fynd represents a significant step forward in delivering an industry-leading payment solution tailored to the needs of merchants and customers alike. This collaboration is a testament to PayU’s unwavering commitment to innovation, offering a wide range of payment options to merchants, making online payments more accessible, secure, and convenient for them and their customers.”

Ragini Varma, Chief Business Officer of Fynd India, added, “We are committed to empowering all our sellers with the means to create world-class shopping experiences. Our partnership with PayU’s advanced payments ecosystem will help us make checkouts significantly smoother with more payment options and seamless international payments. This is an important step in improving the merchant experience even further on Fynd Commerce Platform.”