Delhi-based Sploot, a pet tech platform for better pet parenting, has raised $500,000 (about Rs Rs 3.8 crore) in a seed round led by Info-Edge-backed Restart Labs.
Sploot says it aims to create happier and healthier lives for pets by empowering pet parents with the right knowledge, support system, and access to products and services. “The idea for sploot came from seeing generations of pet parents learn by making the same mistakes over and over again with their pets," said Garima Kaushal, Co-founder of Sploot.
"We want to harness this collective learning by helping pet parents learn from each other - and experts in the space. We believe that education about pet parenting is the first step towards influencing purchase decisions,” said Garima.
Garima Kaushal (IIM A, XIC, SRCC) and Arnav Sahni (SRCC) founded sploot on the belief that pet parents want to give the best care possible to their pets - but lack the required know-how to do so. With sploot, The founders want to create a community-led platform that handholds users through the journey of raising a pet, while offering the convenience of all products and services under one roof.
Currently, the pet tech startup has 30,000 members on its app and over 26,000 followers on Instagram.
According to the statement, the startup will use the funds to nurture a close-knit community of pet parents, create educational content with experts on the sploot app, and pilot revenue-generating streams like dog walking and affordable fresh food.
“Various studies value India’s pet care market at over $500 million and is likely to grow multifold at 20% annually. Along with this growth comes an increase in demand for pet care products, services, and experts. sploot’s first-in-the-industry pet care community is bound to create a super-platform for pet parents to get everything they need in one place,” said Vibhore Sharma, Partner at Redstart Labs.
Sploot has previously been a part of Blume Ventures’ Lead Tribe, which is a learning and networking programme for early-stage women entrepreneurs, and is also a part of Google’s Appscale Academy, a platform that mentors new-gen tech entrepreneurs and helps them grow into successful global businesses.
RedStart labs is a wholly-owned subsidiary of InfoEdge. So far, the investment firm has backed 12 startups that work towards using tech to create new ecosystems and solve problems.
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