PhonePe's Pincode expands its services to 10 Indian cities

Fintech giant PhonePe's Pincode, a shopping app built on the ONDC platform, has scaled its services to 10 Indian cities, including Mumbai, Delhi, Noida, Gurugram, Chennai, Hyderabad, Ahmedabad, Pune, and Kolkata. 

The company, in a statement, said it aims to revolutionize local shopping by offering users the convenience of purchasing groceries and ordering food from their preferred local establishments right at their fingertips.

PhonePe further said customers from these cities can shop from local brands such as Society Stores in Mumbai, Khan Chacha in Delhi, Ajfan Dates and Nuts in Chennai, and Paradise Biryani in Hyderabad.

Additionally, Pincode plans to expand its presence in other cities and is actively pursuing the inclusion of new categories like pharma, fashion, and electronics in its offerings. This step aims to create a more holistic and comprehensive shopping experience for its growing consumer base, the company said.

“We are thrilled to share that Pincode is now live in 10 cities across India,” said Lalit Singh, General Manager, Pincode. “The initial response and rapid consumer adoption of Pincode has given us the confidence to expand our services. We are fully committed to championing local sellers and delivering an exceptional shopping experience to our consumers. Pincode is committed to growing the ecosystem, and we will continue expanding our category offerings and scaling our presence nationwide. In the coming months, we have ambitious plans for expansion into more cities.”

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