Plant-based home care brand Koparo raises Rs 6Cr from Shark Tank India judges, 4P Capital Partners

Digital-first, sustainable and plant-based home care brand Koparo has raised a total of funding of Rs 5.2 crore from 4P Capital Partners apart from Rs 70 lakh from Shark Tank India. 

Aman Gupta, Co-founder, Boat and Vineeta Singh, Co-founder, Sugar have agreed to invest Rs 70 lakh for 1% equity, valuing the company at Rs 70 crore. With this, Koparo will focus on brand building and distribution.

Simran Khara, Founder, Koparo said, "Securing a Shark Tank deal from Aman Gupta, Vineeta Singh who have built formidable consumer brands is very satisfying. I’m excited to have 4P Capital Partners on-board as their backers have experience of building large consumer brands."

Simran said the company is targeting to reach 10 lakh Indian consumers in the next two years and is focused on expanding both online and offline distribution.

Who is the founder?

Koparo was founded in 2021 by Simran Khara, who has worked at McKinsey & Co, Star TV, and more recently as CEO of digital media startup Juggernaut Books.

Koparo’s USP is naturally powered and child-safe, pet-friendly cleaning products that appeal to a growing base of conscious consumers in India. 

Aditya Arora, Partner and CIO, 4P Capital Partners said, “We are impressed with the solid business that Simran has built in a short span of time. Her focus on positive economics stands out for us. We strongly believe that sustainable and plant-based home cleaners are the need of the hour and are happy to back Koparo on its journey.”

What does Koparo offer?

The startup offers ‘good for you’ and ‘good for the planet’, plant-based home care products like floor cleaners, laundry detergent, fabric conditioners, dishwash liquid, handwash, cleaning accessories and fresheners & fragrances.

It plans to launch more products that serve the cleaning needs of modern Indian homes. 

Backing from top investors

Prior to this, Koparo raised Rs 5.7 crore in a pre-seed round in November 2021 and Rs 12 crore in a pre-series A round in February 2023, respectively, led by Saama Capital. MVP, Fluid Ventures, DSG Consumer Partners and Titan Capital have also invested in the company. 

The startup claims to have shipped more than 5 lac+ orders since they began operations in 2021. The startup closed last fiscal at Rs 5 crore and is planning to clock Rs 12 crore this fiscal and grow to Rs 50 croree in the next 2 years.

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