Platform-first martech network Wondrlab buys influencer marketing platform OPA

Gurugram-based platform-first martech network Wondrlab has acquired OPA, an influencer marketing platform, for an undisclosed sum. 

This marks Wondrlab's second major move in the influencer marketing space and its sixth acquisition overall.

The acquisition is focused on expanding the platform offerings and strengthening its presence in the rapidly evolving creator economy, where influencers play a pivotal role in brand engagement.

What does OPA do?

OPA is revolutionizing influencer marketing by making it as scalable and effortless as running Facebook or Google ads.

The company activates over 40,000 influencers every month and collaborates with a network of 300,000+ influencers, connecting them with 500+ leading brands such as Nykaa, Purplle, Lakme, Sugar, Plum, Vero Moda and more.

“Wondrlab is a team of heavy hitters in the marketing landscape. We are incredibly excited to join forces with them. Their unparalleled expertise in scaling businesses and our technology create an ideal partnership. We’re confident that we’ll unlock new opportunities for brands and influencers, driving even more impactful collaborations. This collaboration truly feels like a perfect match, and we’re eager to see where it will take us," said Rupansh Goyal, Co-Founder of OPA.

Combining Forces with Opportune

With OPA joining Wondrlab’s portfolio, alongside its existing platform Opportune, Wondrlab is set to become one of the largest and most comprehensive influencer marketing networks in India.

"We are super excited to welcome OPA to the Wondrlab family. With Rupansh and Chandan, we hope to supercharge our influencer offering. We remain extremely bullish about the creator economy and believe that mid-funnel and driving engagement will be critical for every brand," said Saurabh Varma, Founder & CEO of Wondrlab Network.

What does Wondrlab do?

Launched in 2020, Wondrlab aims to create a global, world-class network from India that encompasses marketing transformation and digital business transformation.

Through its integrated marketing technology network, it gives clients a full-funnel approach to help them win through brand creation and monetization in a highly fragmented marketplace.

"At Wondrlab, we have always believed in backing extraordinary founders and helping them scale their dreams. Rupansh and Chandan, both IITians, as Co-Founders of OPA have created a remarkable platform. I truly believe that we are at an inflection point in the creator economy space and with the two of them at the helm, I am confident in Wondrlab having the best shot in finding, creating and executing the next moonshot," Saurabh added.