Power Gummies raises Rs 10 crore in funding; aims for profitability and global expansion

Power Gummies has raised Rs 10 crore in a bridge funding round led by the Jaipuria Family Office and Quadrant.

The round also saw participation from existing investors 100unicorn, DSGCP, Wipro Consumer, Venture Catalysts, Agility, Sharrp Ventures, Dhianu Das and NB Ventures.

The fresh capital would be instrumental in enabling the brand to become completely sugar-free in its products, followed by expansion into no-added sugar products and an upgraded composition in the existing range.

Introducing a wide range of holistic wellness products

Founded in 2018 by Divij Bajaj, Power Gummies is expanding its focus by introducing a wide range of holistic wellness products under its parent company, Aesthetic Nutrition, which will now serve as the primary brand for these offerings.

The expansion marks a significant step in providing comprehensive, inside-out wellness solutions to a broader audience.

With a thoughtfully curated portfolio of 20 innovative products, the new venture marks a significant milestone in the company’s mission to address a broad spectrum of health and beauty needs.

The lineup includes a Hair Growth Styling Serum, an All-in-One Face Serum, a Korean Collagen Peptide beauty drink, and convenient Daily Fiber Sachets to improve digestive health. 

It also features tailored protein supplements and vitality products designed specifically for men and women.

Venturing into Dubai and the UK

As part of its expansion plans, the brand will venture into Dubai and the UK under the brand names “Aesthetic Nutrition“ and 'Power Chew'.

The company has also elevated its CSO Kapil Mittal and COO Ankita Chaudhary to the position of co-founders as part of its growth strategy.

Leadership comments

Divij Bajaj, Founder of Power Gummies, said, “We are thankful to all the investors for believing in us and supporting us with this raise despite the tough funding market. With this raise, we plan to enter the holistic wellness market in various form factors such as pills powders and other creative products along with widening our gummies market by launching no-added-sugar gummies. We plan to use this raise judiciously and conservatively to make sure, despite all new launches, we achieve profitability by March 2025.”

Dr Apoorv Ranjan Sharma, Co-Founder and Managing Director of Venture Catalysts++ - Power Gummies' innovative approach to wellness has consistently impressed us, and we are excited to fuel their next phase of growth. Their transition to sugar-free formulations and expansion into holistic wellness products under Aesthetic Nutrition reflects a keen understanding of the evolving consumer needs."

"With their strategic global expansion plans and a diverse product portfolio addressing crucial everyday wellness requirements, we are confident in their potential to disrupt the nutraceutical market. Beyond financial returns, this investment is about partnering with a brand that is redefining how people approach their health and well-being," Sharma added.