Push Sports appoints Bira 91’s Ex-Director Comms Vishal Gaba as its new Chief Marketing Officer

Shark Tank India-featured sportstech startup Push Sports has appointed Vishal Gaba as its new Chief Marketing Officer.

Vishal brings over 16 years of extensive experience across various marketing verticals.

Vishal Gaba's prior roles and experience

He was previously working with Bira 91, where he led Marketing and Communications for the brand and played a pivotal role in driving key business objectives to create brand awareness, generate trials, enhance corporate reputation, and drive sales for Bira’s merchandise store.

"I am excited to join Push Sports and be a part of its mission to transform sports at the grassroots level across India. I look forward to working with the team to help build the Push Sports’ brand, scale the business nationwide and create a platform where individuals with love for sports can thrive and pursue their passion, said Vishal.

Roles and responsibilities 

In his new role at Push Sports, Vishal will be at the helm of crafting a compelling and inspiring brand story for consumers, scaling demand, enhancing consumer engagement and overseeing marketing initiatives across multiple channels.

The startup said that this would include leading all strategic marketing efforts, focusing on brand, activation, advertising, and consumer advocacy to foster awareness, engagement, and loyalty among diverse customer segments.

His extensive experience in brand building, product marketing, and customer relationship management will contribute to Push Sports' growth and market presence in the sports-tech industry.

Leadership comments

Puru Singh, Founder and CEO of Push Sports, said, "We are delighted to have Vishal join our team at Push Sports. With his vast knowledge and skills in marketing and brand development, we anticipate him to play a central role in helping scale the business. Vishal's strategic insight and leadership will help us fast-track growth as one of the top players in the Indian sports-tech sector.”

Push Sports growth

Push Sports claims to have managed to transform sports learning for over 7000 children across 20+ locations and transformed over 2 lakh square feet area into safe play arenas across 65+ projects.

The startup also has over 3000 active pay-to-play customers across its locations. It also focuses on building and managing sports arenas in key cities in India and has transformed over 2 lakh square feet area into safe play arenas across 65+ projects.