Rare Rabbit partners with Zepto to deliver premium fashion in just 10 minutes

The House of Rare has partnered with Aadit Palicha-led quick commerce giant Zepto to enable the delivery of its premium fashion products in just 10 minutes.

Advertisment

With this, Rare Rabbit will be able to deliver menswear styles in cities, including Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, and Pune. In the coming months, the company will expand the offerings to include Rareism - chic; Rare Ones - stylish and expressive clothing for boys aged 4 to 14; and Rare’Z by Rare Rabbit - a footwear and streetwear crafted for the design-forward consumer.

Speaking of this partnership, Pulkit Verma, Chief Business Officer, Digital, The House of Rare, said, “Q-commerce is rapidly transforming how India shops, and we see it as a powerful lever for fashion retail. Our partnership with Zepto isn’t just about being fast, it’s about being relevant in the moment our customer needs us."

The quick commerce boom is no longer limited to groceries and essentials. In India, the Q-commerce sector is expected to grow from $2.8 billion in 2023 to over $10 billion by 2026, with fashion emerging as a high-potential vertical.

According to a recent Redseer report, urban millennials and Gen Z users are increasingly turning to Q-commerce platforms for instant gratification across categories, including apparel and accessories, especially for impulse, occasion-based, and on-demand needs.

Devendra Meel, Chief Business Officer, Zepto, added, "At Zepto, we’re redefining what convenience means for the modern users. We thank our sellers for enabling this. By partnering with The House of Rare, we are giving users instant access to premium fashion making it possible to refresh their wardrobes in minutes. This collaboration is a big step in expanding the horizons of Q-commerce beyond essentials into lifestyle and fashion.”