Reliance Retail's Tira Beauty launches first own label 'Tira Tools'

Reliance Retail's Tira Beauty has officially unveiled its latest venture, Tira Tools, marking a significant step into the beauty accessories sector.

Launched on April 11, Tira Tools presents a premium, carefully selected range of beauty accessories aimed at enhancing the beauty routines of both professionals and enthusiasts. The collection includes Pro Makeup Brushes, Facial Rollers, Beauty Sponges, and more, all crafted with an emphasis on quality and ethical standards.

Offering cruelty-free, vegan products

With products such as Pro Artistry Kits, designed to meet the needs of both professional makeup artists and beauty enthusiasts, Tira Beauty aims to offer tools that are not only effective but also ethically made.

The range boasts of being cruelty-free, vegan, and professionally approved, ensuring that users can enjoy their beauty routines without compromising on their values.

The unveiling of Tira Tools

At the launch, Tira Beauty emphasized that Tira Tools isn't just a set of beauty accessories; it reflects the brand's effort to improve beauty standards. The range includes Beauty Sponges, Facial Rollers, and Gua Sha tools made from materials like jade and quartz, indicating Tira's focus on providing a variety of products to meet different consumer needs.

Tira Tools sets itself apart with its strong ethical standards. Every product in the collection is cruelty-free and vegan, underscoring Tira Beauty's commitment to responsible beauty. The brand is focused on creating products that are gentle on even the most sensitive skin types while ensuring they meet professional approval.

Tira Tools accessibility

Tira Tools products will be available for purchase both online and in physical stores, offering unparalleled convenience and accessibility. The company said consumers interested in exploring the range can visit the Tira Beauty website or the flagship Tira store.