Reliance Retail partners with Israel-based Delta Galil to redefine Indian apparel market

Indian retail giant Reliance Retail Ventures today announced it has partnered with Israel-based Delta Galil Industries, Ltd.

Founded in 1975, Delta Galil Industries is a global manufacturer and marketer of branded and private label apparel products for men, women and children.

The company also designs, develops markets and sells branded denim and apparel under the brand 7 For All Mankind, and ladies’ and kids’ apparel under the brand Splendid. 

In addition, it sells its products under brand names licensed to the company, including adidas, Wolford, Wilson, Columbia, Tommy Hilfiger and others.

Establishing apparel innovation platform

The partnership, marked by a 50/50 joint venture, aims to redefine the apparel landscape in the Indian market, according to the company's statement.

Reliance said the partnership intends to establish an apparel innovation platform dedicated to meeting the unique demands of Indian consumers.

Delta Galil will leverage this venture to expand its footprint in the rapidly growing Indian market, offering its acclaimed portfolio of intimate apparel and activewear brands across retail, wholesale and digital channels.

Through the collaboration, Delta Galil will also support the joint venture, which will design and manufacture products for Reliance’s own well-established brands, the company said.

Leadership comments

V Subramaniam, Managing Director, Reliance Retail Ventures Limited, said, “Delta Galil’s reputation as a global innovator in intimate apparel and activewear aligns seamlessly with Reliance Retail’s commitment to delivering quality and innovative products to Indian consumers. Together, we are poised to elevate the consumer offerings in the intimate apparel and activewear segments across our retail platforms.”

With this joint venture, Reliance Retail will tap into Delta Galil’s capabilities in intimate apparel and activewear, key product categories that are poised to grow significantly in the Indian market.

Delta Galil’s CEO, Isaac Dabah, echoed this sentiment, emphasizing the strategic significance of the collaboration. “Reliance Retail is one of the fastest-growing retail companies in the world and we are extremely proud to partner with the company as we look to tap into India’s dynamic consumer market, home to more than 1.4 billion consumers,” said Dabah.

“This collaboration will allow us to combine our product design, innovation and manufacturing prowess with Reliance Retail’s extensive retail network and distribution reach, paving the way for accelerated growth of the intimate apparel and activewear categories throughout the country. We look forward to embarking on this journey with Reliance to an initial launch with Delta family lifestyle stores and the Athena brand for men’s and ladies’ intimates, over the next 18 months.”