Rosy Blue, Kashikey invest Rs 1,000 crore to scale experiential jewellery brand QWEEN

Rosy Blue and Kashikey Co. Ltd. have announced an investment of Rs 1,000 crore to scale QWEEN, a homegrown self-discovery experiential jewellery brand, as part of a plan to build what they describe as one of the country’s most transformative luxury retail concepts.

QWEEN was originally launched as a bootstrapped venture by Amit Kumar and Suyash Motarwar with a vision to reimagine how modern Indian women discover and experience fine jewellery.

The founders later secured seed funding from Japanese luxury jeweller Kashikey Co. Ltd., which supported early product development and brand-building.

With the latest infusion jointly led by global jewellery leader Rosy Blue and Kashikey, the brand is preparing to open its first experiential retail stores, spanning 5,000 to 6,000 square feet, in Bengaluru and Delhi by mid-February.

QWEEN said it aspires to reimagine jewellery for modern Indian women through purpose led design, ethical craftsmanship, and a contemporary luxury experience.

“At Rosy Blue, evolution has always come through meaningful partnerships and a clear purpose,” said Manali Jayant Parekh, Director at Rosy Blue.

“We see QWEEN as a high growth, high impact brand with the potential to scale up across India and beyond, built on meaningful experiences, modern retail and designs with a unique identity that truly connect with today’s modern women. The brand addresses a clear gap in the market, removing the intimidation often associated with jewellery shopping and replacing it with an experience that’s inviting, effortless, and encourages women to self-discover jewellery at their own pace.” 

Hisao Kato, Chairman, Kashikey Co. Ltd. said, “Kashikey is proud to partner with Rosy Blue in bringing QWEEN to India, a brand whose clarity of purpose and fresh approach sets it apart. For nearly a century, we have been guided by a pursuit of true beauty, authenticity, and harmony expressed through uncompromising craftsmanship and respect for natural gems.” 

“QWEEN mirrors this ethos with its mine-to-market promise, ethical sourcing, and conflict-free certification. This is not just the launch of a new brand but the beginning of a new way to experience jewellery in India. Our investment reflects a commitment to building something lasting which is rooted in trust, innovation, and a shared vision to redefine modern luxury.”

QWEEN further said it will introduce 20+ collections and 3,000+ SKUs featuring natural diamonds, gemstones, gold, and silver jewellery. The assortment will include 7 distinctive colours of gold and 7 shades of natural diamonds, designed for everyday wear and special occasions.