SaaS buying and management platform Spendflo raises $11M in a Series A round

Spendflo, a startup that offers a simple way for companies to maintain control of their SaaS contracts, has raised $11 million in a Series A funding round led by Prosus Ventures and Accel Partners.

The startup intends to utilize the raised capital to drive the development of its products and expedite its worldwide expansion. It aims to expand its reach in North America by hiring additional resources and executing on-the-ground marketing initiatives.

So far, Spendflo has raised $15.4 million in its funding rounds from investors, including Prosus Ventures, Accel, Together Fund, Signal Peak Ventures, and Boldcap Ventures.

Founded in 2021 by Siddharth Sridharan, Ajay Vardhan, and Rajiv Ramanan, Spendflo is an all-in-one SaaS buying and management solution and counts customers, including Mindtickle, Hasura, Drip, 4G Clinical, and Wodify. 

“As cost optimization becomes a priority, Spendflo is becoming the go-to, tailor-made solution for buying, managing, securing, and saving on SaaS from one place. It fits like a glove for growth-hungry businesses and helps them unlock maximum ROI on their SaaS stack,” said Siddharth Sridharan, Co-Founder and CEO of Spendflo.

“In the wake of a financial market downturn, the company’s capital-efficient business model has proven compatible with fast-growing businesses looking for ways to push through and shift strategies from growth-at-all-cost to profitability-first growth. Spendflo supports the optimization of everything from a company's cloud software expenses to financial metrics that matter today, including gross margins, runway, and burn rate,” said Rajiv Ramanan, Co-Founder and CRO of Spendflo.

Commenting on the investment, Ashutosh Sharma, Head of Investments, India at Prosus Ventures, said, “Outsourced SaaS procurement and management is emerging as a dominant area of interest for organizations, driven by a complex SaaS stack and need to rationalize cost base. We’ve tracked Spendflo’s journey since their initial days and are extremely impressed with the team and its pedigree, evolution of product platform and features, and a roster of marquee logos across the globe. We are confident in their ability to become a ‘single source of truth’ for SaaS customers by offering value added features around infosec compliance, cloud cost optimization and cybersecurity."

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