SaaS Startup OnlineSales.ai Raises Pre-Series B Funding From IvyCap Ventures, Others

• OnlineSales.ai enables a technology-led Co-op Marketing ecosystem for multi-brand outlets and online aggregators.
• The startup announced funding from investors such as IvyCap Ventures, Core91 VC, Vivek Bhargava, Samrat Zaveri, Ramakant Sharma, Saurabh Dangwal, and others.

San Francisco-Pune-based enterprise SaaS startup OnlineSales.ai has raised an undisclosed amount in a pre-Series B funding round led by a group of investors, including IvyCap Ventures and Core91 Venture Capital.

Investors Vivek Bhargava, Samrat Zaveri, Ramakant Sharma, Saurabh Dangwal, and others also participated in the funding round.

The startup will use the funding to improve and enhance its product and technology as well as expand its presence in the US region while doubling down traction in India and Southeast Asia region.

In July 2020, IvyCap Ventures had invested Rs 14.7 crore in an online jewellery retail platform BlueStone.

Founded in late-2017 by Ashish Mehta and Kaushik Paranjape, San Francisco-Pune-based OnlineSales.ai enables a technology-led Co-op Marketing ecosystem for multi-brand outlets and online aggregators.

The platform-tools are natively integrated into a white-labeled format within the Aggregators & Brand’s ecosystem – which in turn unlocks a suite of apps enabling the Digital Transformation journey for 1000s of Merchants, Sellers, and Offline Sales Partners.

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Commenting on the investment, Ashish Wadhwani, Managing Partner, IvyCap Ventures, said, "We are excited to back the vision of Ashish and OnlineSales.ai, who have earlier been part of our portfolio and is a manifestation of IvyCap’s strategy to back high-quality founders."

"We believe the offerings from Onlinesales.ai are extremely unique, global in scale and omnichannel in nature which would democratize monetization capabilities of marketplaces, aggregators, and offline brands," he added.

"We are super excited to enable and innovate around Monetization & Hyperlocal Co-op Marketing use-cases in a scalable, smarter, and automated fashion. With several case studies across Retail, Automotive, CPG, and Banking verticals; this newly infused capital will help us expand multi-fold in the international markets more aggressively," said Ashish Mehta, CEO, OnlineSales.ai.

"Looking forward to working with the brilliant team at OnlineSales.ai to amplify our traction in the $180 Billion Co-op Marketing segment globally," he added.

The startup claims to have enterprise clients across India, South-east Asia, the Middle East, and Africa, which uses their services to amplify their monetization and Co-Op marketing opportunities. 

The platform is helping top companies around the globe, some of them are --- Paytm Mall, Swiggy, Hyundai, Haravan, Konga, Shopmatic, SOUQ, Daraz, among others. It competes with Marin Software, AdRoll, Celtra, among several others.

In October 2017, OnlineSales.ai won the Shopping Innovation Award at Google Premier Partner Awards for its shopping innovation.

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