SaaS startup Plotline raises $2.6M in funding led by Elevation Capital

Plotline, a plug-and-play platform empowering B2C product marketers to customize app experiences based on user behavior, has raised $2.6 million in funding from Elevation Capital.

The startup plans to use the funding to strengthen key functions in R&D, marketing, and sales while driving expansion in the US, Middle East, Africa, and Asia-Pacific regions, as per the company's statement.

Who are the founders?

Shubham Jindal and Adarsh Tadimari, former leaders at HyperVerge, founded Plotline in 2022 to help product teams get real-time app feedback. They quickly realized many apps were underutilized because users weren't aware of all the available functionalities.

Jindal emphasized the importance of dynamic app experiences, stating, “Mobile apps are adding a lot more functionality into their apps today compared to half a decade ago. This poses a unique challenge in how users navigate and discover these offerings. Through our work with customers over the past year, we see that influencing user behavior by making apps dynamic can be extremely beneficial for the company and end user."

As apps transition from single-function tools to vertical super apps that offer multiple complementary services, they realized there was untapped potential in helping marketers and users unlock their apps’ full value," he said.

Helping consumer brands brands make their apps dynamic

Plotline's platform helps consumer brands make their apps dynamic by analyzing billions of data points to create personalized experiences.

The no-code platform provides in-app experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and deepens engagement through gamification.

The platform facilitates brands in cutting through the noise in ways existing customer engagement platforms cannot, particularly by integrating large language models (LLMs) for content creation and continuous experimentation.

Serving notable industry leaders

Since its launch one year ago, Plotline claims to have garnered significant traction among 50 consumer app teams, including industry leaders like Dream11, Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo.

It also claims to have served over 150 million end users and helped customers improve implementation and experimentation speeds by up to 10x.

What did investors say about Plotline?

Poorvi Vijay, Vice President at Elevation Capital, highlighted the platform's potential, saying, “With the rise of vertical super apps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences through their no-code platform that allows growth marketers to craft and launch tailored UX campaigns. We’re eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry.”

Expanding presence globally

Strategically deploying the $2.6 million seed round, Plotline aims to expand its reach globally.

Jindal emphasized the crucial role of app adoption platforms, saying, “The growth isn’t just in numbers. With apps turning multi-functional, there’s a lot more ground to cover, and the role of app adoption platforms is becoming even more crucial. We’re enabling both companies and their users to navigate the dynamic digital landscape, and the journey is far from over.”