Bangalore-based marketing software-as-a-service (SaaS) startup Zocket today said it has raised $3 million in a funding round led by Kalaari Capital with participation from Kettleborough VC and angel investor Jasminder Singh Gulati (Founder of NowFloats).
Founded in 2021 by Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan, Zocket says it helps businesses launch their digital ads in less than 30 seconds.
Their proprietary tech stack combines 150 variables to generate the best ad copy, visual design, and platform for any SMB. The algorithm generates a real-time visualization of any business’ social profile based on business category, location, intended target audience profile, expected spend, and other such parameters, it said in a statement.
With this round of funding, Zocket will focus on expanding its product offering, brand building, bolstering its team, and launching its full-fledged AdTech solution to the SMBs.
Vani Kola, Managing Director of Kalaari Capital said, “We believe the next big disruption in SMB Tech adoption will be in the digital discovery layer as business owners move up the digital hierarchy stack.”
“We are extremely delighted to partner with Zocket as they build an end-to-end tech platform for global SMBs that help these businesses generate instant content, publish across different platforms, and optimize ad spending for the highest ROI (return on investment),” Kola added.
Targeting India first, Zocket is envisioning to take their solution to the global SMBs and capture a large chunk of the $700 billion+ global ad spend market. There are approximately 400 million SMBs globally, and AdTech solutions shall be at the cusp of digital disruption in all aspects for these businesses, it adds.