Samsung to start manufacturing laptop in Noida facility; credits Indian govt support

Apple's rival Samsung has announced its plans to begin manufacturing laptops at its Noida facility later this year.

It's worth mentioning that the South Korean giant is already manufacturing smartphones, wearables, and feature phones at its Noida factory. The expansion of manufacturing efforts is primarily intended for the growing Indian market, PTI reported.

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Indian government's role

The Indian government's push for domestic manufacturing, including restrictions on laptop imports and the introduction of the PLI 2.0 scheme for IT hardware, has played a crucial role in Samsung's decision.

The government measures, which are aimed at reducing dependence on imports, particularly from China, have encouraged companies like Samsung to localize their production. Notably, Apple also started manufacturing iPhones in India. 

TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics, said Samsung has received support at various levels from the state and central government. It's worth mentioning that Noida is the second-largest production base for Samsung.

Noida: Samsung's second-largest base globally

Roh stated that the company is preparing to commence laptop production in the country to support the 'Make in India' initiative. The Noida facility, being Samsung's second-largest base globally, is undergoing optimizations to accommodate laptop production.

The facility, which already produces a range of electronic devices, including the recently launched Galaxy S24 series, is set to expand with a new laptop manufacturing unit. The annual capacity of this unit is expected to be around 60,000-70,000 units.

Investing Rs 100-200 crore

According to the reports, the company will invest approximately Rs 100-200 crore to set up a laptop manufacturing unit in the region. However, industry experts note that Samsung's role in the Indian laptop market is relatively small compared to leading players like HP, Lenovo, and Dell.

Despite this, the move is seen as a positive step towards increasing local production and reducing imports, which currently account for 83-85% of laptops sold in India.

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