Sanjay Mehta launches Ananta Quest to help India’s 50+ navigate life’s second innings

Sanjay Mehta, the former founder of Mirum, one of India’s earliest and most successful digital agencies, has embarked on a new entrepreneurial journey with the launch of Ananta Quest.

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Designed for individuals aged 50 to 65, the platform seeks to inspire reinvention, belonging, and purposeful living by helping people navigate what Mehta calls “life’s second innings” with clarity, optimism, and renewed purpose.

Widely regarded as one of India’s most respected entrepreneurs and angel investors, Mehta has built, scaled, and exited multiple ventures while mentoring startups across sectors.

His track record of spotting trends early goes back to 1998, when he launched Homeindia.com, among the country’s first e-commerce businesses, and later to 2009, when he founded Mirum, then one of the earliest social media agencies.

Ananta Quest, his latest venture, draws on his own search for meaning and clarity after 50. It follows the content series he launched, What If You Live To Be 100, which includes videos, podcasts, and blog posts exploring health, wealth, relationships, reinvention, and legacy—themes he considers central to the second half of life.

“For many, turning 50 brings both freedom and uncertainty. Even the most successful individuals face hard hitting questions at this stage about identity, purpose, health, family and legacy. Through Ananta Quest, we want to create a trusted space where people can find answers, rediscover themselves, and move from ambiguity to reinvention,” said Mehta.

Ananta Quest is based on the pillars health (prana), wealth (artha), and community (ekatra). It is focused on actionability. Over time, it aspires to shape a new narrative for India’s 50+ individuals, one that is modern, empowering, and full of vitality.