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Anupam Mittal-led matchmaking platform, Shaadi.com, today announced its partnership with Udayan Care, a women-focused NGO.
As part of the partnership, Shaadi.org aims to upskill up to 10,000 women over a period of five years by pledging monetary support to the NGO’s Udayan Shalini Fellowship Programme and fostering the women’s journey of financial autonomy and integration into the workforce.
The company said various reports over the years suggest societal norms and expectations of running domestic affairs alone push around 50%* of the women in India out of the workforce after marriage.
According to reports, 76%** of women in India are still dependent on others for a livelihood, while 68%*** of women graduates in India are not a part of the workforce today.
Shaadi.org and Udayan Care will provide financial backing and leadership skills to empower 10,000 women through the latter’s Udayan Shalini Fellowship Programme for over five years, the company said. With this, the company is facilitating women from all walks of life to develop skills that will enable them to pursue various disciplines and vocations.
Adhish Zaveri, VP – Marketing, Shaadi.com, said, “Shaadi.com has always strived to make a meaningful difference in the realms of gender equality, specifically with the issue of women dropping out of the work-force after marriage. We are proud to partner with Udayan Care’s Shalini programme, an association that will only help us further realise our vision of promoting initiatives that provide livelihoods and opportunities to women as well as positively influencing the mindsets of Indians for building a more equal nation and a world at large.”
The Udayan Shalini Fellowship Program is a leadership program that is aimed at building agency and social capital amongst young women.
Anjali Hegde, Executive Director, Udayan Care, said, “Shaadi.com has conceptualised and brought forth a captivating film which highlights how even after 76 years of independence, 76% of Indian women continue to live “in-dependence.”
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