Shah Rukh Khan joins Zomato as brand ambassador; says, 'Their journey resonates with me deeply'

Deepinder Goyal-led Zomato has onboarded Bollywood actor Shah Rukh Khan as its new brand ambassador. The announcement follows Khan’s appearance in the company’s latest campaign, Fuel Your Hustle, which celebrates the determination and hard work behind some of India’s most celebrated figures.

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“Zomato's story is one of hustle, innovation and a love for bringing people closer to what they cherish most - great food,” Khan said. “It's a journey that resonates with me deeply, and I am thrilled to be part of a brand that has become a household name across India.”

As part of the collaboration, Khan will be featured prominently across Zomato’s multi-platform marketing efforts, including television commercials, digital campaigns, print advertisements, and outdoor activations, the company said.

Commenting on the association, Sahibjeet Singh Sawhney, Marketing Head, Zomato said, “Shah Rukh Khan’s journey, from humble beginnings to global icon, mirrors the grit and persistence we believe in. No shortcuts, just relentless progress. We’re excited to welcome him as our brand ambassador, inspiring millions to keep showing up and fuelling their ambition. His influence transcends generations and borders and is a reminder for India to keep at it.”

Last month, Eternal, the parent company of Zomato, appointed Aditya Mangla as the new chief executive officer (CEO) of its food ordering and delivery business.

Mangla, who joined Zomato in March 2021, succeeded Rakesh Ranjan, whose two-year tenure as food delivery CEO ended on July 6. Notably, Ranjan will continue to be associated with the company in a different capacity, though he no longer holds the designation of senior management personnel (SMP).