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Shiprocket has launched a new trends report titled “eCommerce in the New Bharat, and it’s Future” with the aim of decoding the evolving consumer behaviour
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The report forecasts that consumer spending in India is expected to be $4 trillion by 2030, growing at a CAGR of ~10%
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UPI emerged as the most preferred prepay option (57%), followed by credit cards (31%), and other payment options like wallets, net banking, and debit cards
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Fashion & Accessories (48%) stood as the highest shopped category according to the consumers, followed by Electronics (32%) and Groceries (30%)
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The extensive consumer survey also inferred that nearly 80% of consumers prefer shopping at online marketplaces
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