Shiprocket launches Shiprocket Growth Academy to upskill 100,000 Indian MSMEs through eCommerce learning

Ecommerce enablement platform Shiprocket has launched Shiprocket Growth Academy to revolutionise the learning experience for India's eCommerce sellers.

Shiprocket said the platform is designed to provide sellers a comprehensive learning experience through a wealth of educational materials and resources, equipping them with the required skill set to navigate the dynamic digital commerce landscape and achieve unprecedented business growth.

Aiming to empower 100,000 merchants

By providing a one-stop-shop for eCommerce learning platform, the academy aims to empower 100,000 merchants over the next 2-3 years, to boost their contribution to India’s GDP and succeed in the anticipated $300 billion Indian eCommerce market, the company said in a statement.  

The Indian eCommerce market is poised to become the world's second-largest by 2034, with MSMEs contributing around 30% to India's GDP. 

Covering crucial aspects

The platform covers crucial aspects such as starting and scaling direct-to-consumer (D2C) businesses, effective marketing strategies, brand building, and achieving product-market fit. Shiprocket Growth Academy is built on four key pillars– learning, community, consultancy, and analytics, designed to empower eCommerce sellers at every stage of their journey.

The platform offers a robust suite of offerings, including courses, tutorials, webinars, podcasts, and expert-led master classes by the leadership of Shiprocket.

Through this, Shiprocket Growth Academy fosters a thriving community where sellers can connect, share valuable insights, and learn collaboratively from each other's experiences.

Providing consultation calls and expert guidance

Shiprocket Growth Academy has partnered with leading digital marketing agencies to offer consultation calls and expert guidance in performance marketing to sellers. 

This enables them to optimise their campaigns and drive sales.

Existing Shiprocket sellers will benefit from personalised analytics reports that provide in-depth analysis of logistics performance and tailored business suggestions, empowering them to make informed decisions and achieve greater efficiency, it said.

Leadership comments

Saahil Goel, MD and CEO of Shiprocket said, “Shiprocket Growth Academy is our commitment to giving back to the seller community, India's startup ecosystem, and D2C businesses. At Shiprocket, we firmly believe that sustaining this remarkable expansion requires a robust support system throughout an eCommerce business's lifecycle. Consequently, we have been playing our part in catalysing the growth of various eCommerce enterprises through a range of next-gen solutions. Recognising that knowledge is the foundation of success, we established the Shiprocket Growth Academy.”