Shiprocket unveils data-powered omnichannel marketing automation platform

Indian ecommerce enablement platform Shiprocket today announced the launch of Engage 360, which it claims to be the world’s first data-powered marketing automation platform.

According to Shiprocket, the platform aims to empower over 1.5 lakh merchants across India with advanced marketing automation and intelligence, helping merchants drive growth, increase customer loyalty, and optimise marketing spend.

The launch is in line with Shiprocket’s mission of enabling business growth for MSMEs by providing them with the right tech stack solution, the company said.

Engage 360 features

It includes features like anonymous user identification, which allows businesses to customize their marketing efforts while maintaining user privacy.

AI-powered smart segments enable precise targeting based on customer behaviour, and RTO prediction helps optimize delivery strategies to reduce costs. 

For example, Shiprocket Engage 360's RTO suite, powered by WhatsApp, can lower RTO rates by up to 40%, and merchants using it have reported a 10x return on investment.

Additionally, the platform's omnichannel capabilities, which include WhatsApp, SMS, Email, and RCS, enable businesses to reach customers on their preferred platforms, ensuring a consistent and seamless experience.

 CEO highlights ecommerce industry's ongoing growth

"With the launch of Shiprocket Engage 360, we are taking a giant leap forward in enabling ecommerce merchants to not only survive but thrive in the digital age by delivering personalised customer experiences at scale by harnessing the power of data-driven marketing. Shiprocket Engage360 is not just a platform; it's a game-changer that leverages data to drive real results," said Saahil Goel, MD & CEO of Shiprocket.

"With the Indian eCommerce industry moving towards growing into a $300 billion industry by 2030, marketing automation is going to play an important role in bolstering this growth. By combining advanced data analytics with comprehensive marketing tools, we're helping merchants compete in today's fast-paced landscape. Our commitment to ensuring that every merchant, regardless of size, can achieve sustainable growth and unparalleled success remains as strong as ever," Goel added.

“With Shiprocket Engage 360, we are redefining the future of eCommerce marketing,” said Praful Poddar, Chief Product Officer at Shiprocket.

“By harnessing the power of data and automation, we are empowering merchants to make informed decisions, deliver personalised experiences, and ultimately achieve greater success. In today's digital landscape, data is the new oil, and Shiprocket Engage 360 is the refinery that turns that data into tangible business growth. ”