Flipkart's Shopsy appoints Prathyusha Agarwal as the new head

Prathyusha Agarwal has been appointed as the new head of Shopsy, Flipkart’s low-cost e-commerce platform that competes with Meesho and Amazon Bazaar.

She will also serve as Vice President at Flipkart. Agarwal was previously the Chief Business Officer at Byju’s and has held various leadership roles at companies such as Zee Entertainment, Tata Cliq, and Unilever. She is an alumna of IIT Madras and IIM Ahmedabad.

What led to Agarwal's appointment?

Agarwal's appointment follows a series of high-level departures at Flipkart. Adarsh Menon, the former head of Shopsy and other new businesses at Flipkart, left the company last October to join Zoomcar as Global President.

Menon was succeeded by Kapil Thirani on an interim basis. Additionally, other senior executives like Anuj Rathi, who was appointed CEO of Cleartrip, and several senior vice presidents have recently exited the firm, contributing to a significant reshuffle in Flipkart’s leadership.

Prathyusha Agarwal experience

Agarwal brings a wealth of experience from her diverse career in various industries. At Byju’s, she navigated challenges related to due diligence, legal issues, and capital raising. Before that, as the Chief Consumer and Data Officer at Zee, she spearheaded business transformation and brand growth.

Her tenure at Tata Cliq saw her leading the marketing for Tata's e-commerce venture. Agarwal’s background in marketing and business strategy spans over 21 years, including roles at HDFC Life, Star TV network, and her own venture, 'All OK Tech Support.'

What does Shopsy do?

Launched in 2021, Shopsy aims to democratize hyper-value commerce in India by operating on a zero-commission marketplace model.

Initially, it served as a social commerce platform where resellers could earn commissions by ordering for their network. Recently, Shopsy has shifted its focus towards direct consumer purchases, growing its user base significantly.

Between January and March 2023, the platform served over 16 million shoppers. Flipkart’s advertising earnings have also seen impressive growth, contributing to its international sales.