Snapdeal signs MoU with Bhashini for digital inclusivity

Ecommerce company Snapdeal has signed a Memorandum of Understanding (MOU) with Digital India Bhashini, an independent business division established by the Ministry of Electronics and Information Technology (MeitY) within Digital India Corporation (DIC).

The agreement aims to develop services and products that enhance language translation efforts to promote digital inclusion across India. 

Focused on leveraging AI

The partnership between Snapdeal and Bhashini focuses on leveraging artificial intelligence (AI) to create innovative solutions for over nine vernacular languages.

“The collaboration focuses on Snapdeal’s commitment to advancing digital inclusivity in India. We look forward to combining Bhashini’s deep expertise in language solutions with Snapdeal’s robust e-commerce platform to empower individuals across diverse linguistic backgrounds. This initiative aligns seamlessly with our mission to enhance accessibility and affordability in online shopping, particularly in Tier 3 cities and beyond," said Himanshu Chakrawarti, CEO of Snapdeal.

Catering to the diverse linguistic landscape

The collaboration is expected to develop products and services that cater to the diverse linguistic landscape of India, ensuring digital services are accessible to all.

Amitabh Nag, CEO of Bhashini, remarked, “Our partnership with Snapdeal marks a milestone in our mission to promote linguistic diversity and digital accessibility. Through use of AI and voice-first technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians.”

How will AI and voice-first technology play a role?

The use of AI and voice-first technology is central to this initiative. These technologies will be used to create solutions that not only translate languages but also enhance user engagement by making digital interactions more intuitive and accessible.

“Through innovative use of AI and voice-first technology, we are determined to break down barriers, build greater digital participation, and create a more connected and inclusive digital ecosystem for all Indians,” added Amitabh Nag.