VAMA.app, a virtual platform transforming the traditional offline Mandir ecosystem into a digital realm, has recently joined the Indian government-backed ONDC (Open Network for Digital Commerce) Network.
With this, VAMA aims to enhance the reach of its app's spiritual services, making them more accessible to a broader audience.
VAMA.app now joins other notable entities in the spiritual tech category on the ONDC Network, such as ISKCON and Hari Bol.
Expansion of spiritual services
By leveraging ONDC’s extensive network, VAMA.app plans to offer services such as virtual pujas, temple darshans, rituals, and astrology to a wider consumer base.
The move is designed to provide convenience for existing users while also attracting new users interested in digital spiritual solutions.
Established in late 2020 by Aacharya Dev, Himanshu Semwal, and Manu Jain, the startup claims to have partnerships with over 250 temples and has a network of more than 300 astrologers.
Leadership comments
Manu Jain, Co-Founder of VAMA.app, said, “Our onboarding onto the ONDC Network symbolises our profound commitment to enriching spirituality and delivering transformative content directly to the hearts of our users. With ONDC's extensive reach, we can now welcome a vast audience eager to foster a deeper connection with their spirituality. This initiative will provide unparalleled access to spiritual guidance and live events, enabling us to offer a more immersive and meaningful spiritual journey.”
T. Koshy, MD & CEO of ONDC, highlighted the significance of VAMA.app’s inclusion in the network, saying, “The addition of VAMA.app onto the Network showcases our open-for-all approach. We aim on becoming one stop shop for everyday needs for the where users can avail services for everyday needs right from commerce to spiritual."
"By bringing spiritual services, we're not just expanding our offerings but also preserving and promoting India’s cultural heritage in the digital age. VAMA.app's presence on ONDC Network will enable devotees to seamlessly connect with their faith, transcending geographical boundaries and time constraints. This exemplifies our commitment to creating a truly inclusive digital marketplace that caters to every facet of Indian life," Koshy said.