STRCH onboards Bollywood actor Vaani Kapoor as its brand ambassador

STRCH, a rising homegrown premium activewear brand in India, has recently onboarded Bollywood star and fitness icon Vaani Kapoor as its brand ambassador. 

The development showcases STRCH’s commitment to redefining activewear with a focus on comfort, functionality and style, catering to the modern, fitness-conscious audience.

Vaani Kapoor, popularly known for her elegance and dedication to fitness, ideally represents STRCH’s brand philosophy. Her active lifestyle and effortless style align seamlessly with the brand’s vision to empower individuals to lead active and confident lives, the company said in a release.

Leadership comments

Speaking about the collaboration, Prithvi Bhagat, Founder - STRCH, said, “Vaani Kapoor’s partnership with STRCH as the brand ambassador speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design. Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionize the activewear segment in India.”

STRCH’s activewear is crafted with quality fabric technology, featuring buttery-soft, lightweight nylon with moisture-wicking properties. It further features a 4-way stretch for optimal comfort and flexibility.

Designed specifically for Indian body types, the garments provide a customized fit with enhanced comfort, incorporating spandex for increased stretch.

The range is diverse, catering ideally for workouts as well as casual outings, offering a body-hugging design that enhances shape while upholding comfort.

What did Vaani Kapoor say?

Fashion and Fitness Icon Vaani Kapoor added, “I am excited to partner with STRCH, a brand that truly understands the needs of today’s fitness and fashion enthusiasts. I prioritize both comfort and style in my activewear, and STRCH’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionize the active lifestyle.”

STRCH sells its products through its website, mobile app, and e-commerce platforms, such as Myntra, Nykaa, Amazon and Flipkart, alongside flagship stores and pop-up experiences in key locations.