Sugar.fit combating type 2 diabetes and prediabetes raises $5M led by B Capital, others

Sugar.fit, a healthtech startup focused on combating type 2 diabetes and prediabetes, has raised an additional $5 million in its Series A funding round.

The round was led by B Capital, bringing the total Series A funding to $16 million. MassMutual Ventures and existing investors, including Tanglin Venture Partners, Endiya Partners, and Cure.fit (now Cult.fit), also participated. 

A vision for tech-driven diabetes care

Founded in late 2021 by Madan Somasundaram, Sugar.fit is on a mission to manage and potentially reverse diabetes through a consumer-centric, data-driven digital health experience. 

The startup utilizes continuous glucose monitoring technology to offer a comprehensive diabetes care program that integrates innovative technology with personalized human interventions. This approach allows for real-time monitoring of the impact of lifestyle on glucose levels, providing users with personalized advice on fitness, nutrition, and sleep.

Broadening technology stack 

With the new funds, Sugar.fit plans to broaden its technology stack and product range, enhance its brand presence, and accelerate research and development in diabetes management.

The startup claims to have gained over 30,000 paid subscribers in the last 18 months. It has also established an omnichannel presence, starting in Bengaluru, and now operates seven state-of-the-art diabetes clinics across the city, offering a range of wellness therapies.

Aiming to become the go-to destination for diabetes care

Sugar.fit said that its continuous diabetes management approach has shown promising results, with 90% of users seeing a reduction in sugar levels and a decrease in reliance on medicines.

"We are grateful to have B Capital join hands with us at Sugar.fit and for the trust and support our existing investors have in us," said Madan Somasundaram, Co-Founder and CEO of Sugar.fit.

The startup aspires to become the go-to destination for diabetes care in India, aiming to service millions in the coming years.

What did the investors say about Sugar.fit?

"Sugar.fit is dedicated to fostering sustainable healthcare outcomes, supported by a comprehensive approach to distribution across multiple channels and outstanding growth metrics," said Karan Mohla, General Partner at B Capital.

Founded in 2015, B Capital is a multi-stage global investment firm with an integrated team across nine locations in the United States and Asia. With more than $6 billion in assets under management across multiple funds, the firm focuses on seed to late-stage venture growth investments, primarily in the technology, healthcare, and climate tech sectors.