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Sukhleen Aneja to leave The Good Glamm Group in July

Jaya Vishwakarma
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Sukhleen Aneja

Sukhleen Aneja

Sukhleen Aneja, CEO of Good Brand Co within The Good Glamm Group, will leave her role in July after more than two and a half years.

Aneja, who has a rich background with more than two decades of experience in major FMCG companies, joined the direct-to-consumer beauty and personal care company in December 2021.

She previously held significant positions at Reckitt, where she was the Chief Marketing Officer for Hygiene in South Asia, and had roles at Hindustan Unilever Ltd and L’Oréal Paris.

Aneja's role at The Good Glamm Group


During her tenure at Good Glamm, Aneja was instrumental in leading the company’s brand business, focusing on D2C and marketplace-first businesses. She reflected on her experience as akin to her "first taste of entrepreneurship" and highlighted the scale of growth she oversaw, taking brands through their development from their inception to significant milestones.

“I'm grateful to Darpan and our Board for believing in me and giving me the chance to be the first professional CEO to lead the Brands business at Good Glamm Group. It was my first taste of entrepreneurship, focusing on D2C and marketplace first businesses. I'm happy to see that my journey at Good Glamm Group is ending on a high note. Over the past 2.5 years, we've built a strong foundation, completed our fundraising and are now on track to become profitable and get ready for that IPO," said Aneja. 

Who will lead the brand after Aneja’s departure?

Following Aneja’s departure, The Good Glamm Group announced that it will not appoint a new CEO.

Instead, Ketan Bhatia and Ankita Bhardwaj will lead the brand's business operations, serving as group brand director and director of brand and marketing, respectively. They will collaborate with Darpan Sanghvi, the group founder and chief executive.

"I want to thank Sukhleen for her amazing leadership as CEO of our Brands division. She did a great job building a strong line-up of products for our future growth. I wish her the best in her new journey. With her dedication to brand building, I eagerly anticipate her next chapter of growth," said Darpan Sanghvi, group founder and CEO of Good Glamm Group.

What changes are occurring within The Good Glamm Group?

The company is undergoing significant organizational changes, including a new structure aimed at enhancing efficiency. This restructuring comes as the company prepares for its planned public market debut in 2025.

Earlier in the year, Priyanka Gill, co-founder and former head of the media business, transitioned to a venture capital role with Kalaari Capital after reducing her operational involvement to focus on strategic guidance for Good Glamm.