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Superplum revolutionizing the fresh fruit supply chain raises $15M in a Series A funding round

Vivek Vishwakarma
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Shobhit Gupta

Shobhit Gupta

Superplum, an agritech startup revolutionizing the fresh fruit supply chain, has raised $15 million in its Series A funding round to expand its business. 

The funding round was led by the company's incoming chairman, Erik Ragatz, former Partner and current Senior Advisor of Hellman & Friedman.

Ragatz joins a group of existing investors, including Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra.

Transforming India's fresh fruit supply chain


Shobhit Gupta, Co-founder and CEO of Superplum emphasized the importance of technology and investment in transforming India's fresh fruit supply chain, stating, "The rapidly developing Indian consumer market is becoming increasingly demanding. While India has achieved significant progress in several areas, fresh food still lacks technology and investment."

What does Superplum do?

Founded in 2019, Superplum has developed a direct-from-farm supply chain utilizing proprietary technology and cold-chain infrastructure to fundamentally improve how fresh produce is grown and brought to market.

The startup offers a variety of fruits, including mangoes, litchis, apples, grapes, cherries, and plums.

Superplum's vertically integrated cold chain technology extends shelf life and enhances fruit quality, expanding availability across India while reducing food waste and improving farmer incomes. 

Currently, It works with farmers across 22 Indian states, operating modern sourcing and supply chains for 25 fruits throughout the year.

What did investors say about Superplum?

Erik Ragatz, Superplum’s new Chairman, expressed his confidence in the startup’s vision, saying, “Superplum is a hugely disruptive player in existing Indian produce markets and has the opportunity to create an incredibly valuable enterprise.”

Selling through retail chains, e-commerce marketplaces 

Apart from selling through Amazon Fresh, Zepto, Swiggy, and Blinkit, The startup also sells its products through major retail chains like Spar, Metro, Lulu, Modern Bazaar, More, and Trent, as well as hundreds of neighbourhood stores in Delhi NCR and Bengaluru.

Superplum aims to expand its footprint to Mumbai shortly.

The startup recently began marketing its branded, traceable products globally. With a world-class supply chain, Superplum sees significant opportunities for premium Indian mangos, litchis, and other tropical fruits.